Web site Promotion | Website Development

Growing a Membership Website Is Easy

When it comes to growing a membership site many webmasters fall into the trap of thinking they have to do everything. In reality, your site will grow faster and be more appealing to prospects and members alike if you enlist the help of others…

People often worry about getting content for their membership site but in reality it is one of the easiest aspects in owning a subscription website.

You just need to think in terms of leverage.

Truth is you ALWAYS need to think in terms of leverage. It will change your life!

First, you need to do is identify a group of various experts in your niche. NOTE: I use a really neat software program, a breakthrough seo tool to quickly locate webmasters in any given niche.

Next, you simply contact these people and POLITELY ask them if they would like to have a regular guest expert column in your website.

Explain to them that they will benefit from the increased exposure to a growing database of paying members and that within reason they will be able to promote their own products and services.

IMPORTANT: I strongly suggest that you use a service like BannersMall.com to get a graphic box created for them that says something like 'Expert Author - Your SiteName.com'

Make it look VERY professional so that they will want to display it on their website. That way you will not only get regular, original content for your site but you will get one way or reciprocal links from your guest experts as well!

How Many Guest Experts Should You Have?

That is really up to you. I suggest at least 20-30

Finally, 'use your brain' and take care of your various guest experts!

- - Send them 'Thank You Cards' every now and then.

- - Give them regular feedback about their content.

- - At least 4 times a year send them a book or CD.

If you do these things you will get regular expert content, your clients will benefit too as will your expert guests.

That is what I love most about this idea - it is a total 'win-win' scenario.