Web site Promotion | Website Development

Niche Web Site Promotion

Niche web site promotion - the basics of effective web site and niche web site promotion

In 2001, the Online Computer Library Center (OCLC) determined that there were over 7 million individual websites. In 2007, you can bet the number hasn’t decreased! What this means to you is that with each increase in the number of web sites, web site promotion gets more difficult. Simply put, there’s more competition for visitors every day.

What can you do about it? Simple. Focus your web site promotion effort on “niche” marketing -- use a rifle rather than a shotgun. Here’s an example:

Let’s say that you market chocolate candies online. You’ve built a wonderful web site to advertise your scrumptious goodies and everything has been going good. Except… little by little traffic has been falling off. Put yourself in the consumer’s shoes. Bring up Google and enter “candy” – you’ll get approximately 113 million citations. Try again: Enter “chocolate candy” – you’ll get a much more reasonable 2.1 million citations. Once more: Enter “chocolate covered peanuts” – you’ll get a very reasonable 708,000 hits. Now, enter: “chocolate covered peanut clusters” – this will yield only 155,000 hits. Finally add the word: “New Hampshire” making “chocolate covered peanut clusters New Hampshire” – this will yield a modest (by web standards) 33,700 citations. See the difference?

Based on these types of results, you can easily see why your web site promotion might better be centered on multiple “niche” sites rather than a single, large, encompassing one. Additional sites are not particularly expensive and each “niche” site will compete more effectively and be easier to find.