Web site Promotion | Website Development

Ezine Advertising - Effective Ways to Use Ezines

Ezines, or Internet electronic magazines are an excellent way to share information with a customer. They are an exceptional method to supply content on your product or service, and also provide a creative means to branch out and share other related industry information. In addition, an effective ezine will help to draw traffic to your site.

Many sites offer ezines at a price. While this is a great way to make a little extra money, unless the ezine is your product, it is recommended that it be provided at no charge. Instead of sending out a weekly or monthly newsletter consider including this information in an ezine along with other interesting content, and serving the entire thing to your ever hungry customer.

While product information and updates are important to include in an ezine, take some time to think about adding extra content to make it a well-rounded piece that is not a blatant sales sheet. Consider adding a tips section or success stories. Also, be sure to include links to your favorite sites. A content rich ezine will go far in not only promoting your product, but will build a your reputation as an industry leader.

Once your ezine is completed, make sure to compile the entire package into an easy to download format. The most common are pdf or a word document. Since you have put so much work in to the publication, it would be a shame if your prospects were unable to read it.

There are many excellent web-marketing techniques to choose from. A well-designed ezine should be on the top your list for building awareness for your product and your industry expertise.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘