Web site Promotion | Website Development

You're Naked Without Content - Clothe Yourself With Article Marketing

Educate Your Prospects. John Reese, a famously rich Internet marketer, says that "you must be willing to give in order to receive." Educate your potential customers, and they will begin to trust you. Educate them well, and they will be excited to spend their money with you.

How To Educate Your Potential Customers For Profit

There is one very effective method for educating your potential customers, referred to as article marketing. As many other people do, I swear that article marketing is the MOST effective method an Internet marketer has in their marketing tool chest.

Short articles that teach people something of real value lubricate sales transactions daily. Article marketing has both on-site and off-site potential for the online marketer.

On-Site Articles

When someone lands on your website for the first time with zero advance knowledge of you or your company, they need to find out quickly whether yours is the company where they want to buy what you are selling.

If you can educate your reader about a topic important to your customers, then you are setting strong foundations for your reader to trust you and to buy from you.

Good websites have useful content that teaches the people who visit their websites, even if others write some of that content. Great websites may use articles written by others, but they also include some unique and original content written in-house.

Two advantages are found with original articles on your own website. 1) Search engines have only one place where they can send a searcher to find your information, and 2) Readers learn that you are the only specialist that can teach them what they want to know.

Off-Site Articles

Article marketing used to its greatest effect as reprint articles, allows you to reach potential customers who may never search for your website or find you through other methods. It allows you to reach people who are visiting other websites and to share with them your teaching message and a short sales message designed to bring that reader to your website.

Again, there are two advantages in using your original articles as reprint articles and having them distributed all over the Internet. 1) You can get your message (building credibility) and reputation into other websites not owned by you, and 2) You can build links to your website through third-party websites that will help improve your link popularity standings in the search engines.

Clothed Marketers Cover Their Nakedness With Lots Of Informative Content

Let me ask you a question. Earlier in this article, I quoted “a famously rich Internet marketer.” Do you remember who that was?

If you said John Reese, then let me ask you another question. How do you know about John Reese?

Do you remember?

The first time I had ever heard his name was when another “famously rich Internet marketer” by the name of Willie Crawford had mentioned John Reese in a reprint article that Willie had written.

Put John Reese’ name in quotes and run it through Google. You will find as of today that there are 233,000 pages that mention John Reese by name.

You may be asking yourself how Reese managed to get mentioned on so many web pages. Do you remember how I quoted Reese? Reese said, “You must be willing to give in order to receive.”

Reese practices what he preaches. A search in Google for “by John Reese” will point to more than 16,000 web pages. Reese has written many articles for reprint, manifesting the true power of reprint articles on the Internet. John Reese gives, and John Reese receives. It is as simple as that.

In Conclusion

Marketers that have no real content to give to their prospects, are stark naked. To be successful online, marketers must learn how to cover their nakedness. If you can succeed in clothing your name, reputation, and website with excellent and informative content, people will be drawn to you and will return your generosity ten-fold.