Web site Promotion | Website Development

Are We Focusing Our Site Promotions in the Wrong Area?

These days there aren't too many people who haven't tried to make a few quid on the Internet or at least know someone who has. From eBay sales to ad driven profits on your own site, visibility is the key factor. In many of my other articles, I have touched on other area's of site promotion stipulating a few pros's and cons but in this text I want to focus on what most site marketers accept as gospel, search engine promotion.

Of course the single best way to obtain significant traffic on your site is through search engines, visitors from other sites are prone to finding more links than your one and there is no guarantee that yours will be the most attractive. By the same token any visitor is a potential profit maker but in terms of advertising revenue you will be looking for more people to go to sites from yours than who come to you from others.

Now here is where it gets complicated because your site is geared to a particular topic, your keywords must be relevant to your text, your title is given more weight than your document contents along with a host of other contributing factors. These are too many to mention and vary from search engine to search engine, but most if not all marketers will tell you that back-links are the most important. Reciprocal links are not praised as highly, but the general view is that all links count, or do they?

The best way to explain my skepticism on this approach is to explain an experiment for you to conduct, then you can decide for yourself how relevant these links are to your popularity.

Firstly, either make a careful note of the following, or open a new explorer window. Now navigate to google's search engine, and type one of the most popular search phrases used worldwide, "earn money online". With each of the results on the first page, copy the link and do a new search with "link:"+ paste the link. Google will now return a list of sites linking to the result it gave you for earn money online. Once you have the number of back-links for all 10 results you may come to the same conclusion as I have, its more to do with other things than simply getting as many links as you can one of which is how long your site has been listed.

You simply can't expect to create a site, establish links all over the place, and make money just like that. Unless you've got a particularly unique subject matter, it is going to take a LOT of time. You may find that if you concentrate on getting visitors from other places and keep your pages search engine friendly, that the results on Google will take care of themselves to a greater or lesser extent.