Web site Promotion | Website Development

Use The Power Of Content Articles To Drive More Traffic To Your Site

It is every webmaster’s dream to have tons of hits to their website. But because there are so many websites out there, it is hard to be seen and noticed among the crowd. While there are sites that produce hundreds of thousands of hits per day, most websites will simply never see these numbers.

To make sure that you are among the ones that receive daily website traffic, look into your current website promotion strategies. Then, visit a top listed website that is similar to yours and see what they are doing differently.

In many instances, you’ll notice that these top listed websites offer something other than products and services to their visitors. Many of the best websites have valuable content in the form of pictures and articles that offer a chockfull of information.

The Power of Content

Articles and content on your website does help with web traffic. When a user searches a phrase or keyword on a search engine, your website will show up in the search result if your articles contain these keywords. In addition, when people need information, they will find it on your website, thus prompting them to purchase the products offered on your website. If you sell no products or services on your website, you can implement ads into your articles so that interested visitors can click on them.

Articles can also help with marketing. You can market your products by writing web copy for a single service or product on your website. You can distribute these to free article websites so that more people can see and use them. As long as your URL is plugged in somewhere on your article, you can expect to see some traffic as a result.

What Kind of Content Should I Offer?

You will definitely need articles that are about the products on your website, or surround the theme or topic of your website. Having articles about fishing gear on a snowboarding website will not draw much attention.

In addition to carefully targeting your articles, you may also incorporate images, charts, or visuals that go well with the topic of the article. You should also include links and URLS to other areas of your site where readers can find more information on certain topics and products.

Choose a few keywords and phrases and make sure they appear a few times throughout the article. This will help with your ranking on search engines, should a user search that exact key phrase or something very similar. For this reason, some website owners have a few different articles on the same topic, using slightly different key phrases and keywords.

If you are not confident in your writing skills, consider hiring a writer to do the job. A nicely written, enjoyable article will add credibility to your website while a sloppy one full of errors will turn your visitors away. Well-written articles with carefully incorporated keywords do well with both search engines and visitors, which usually go hand in hand.

Be Seen to Be Heard

What is the purpose of having valuable articles on your website if you aren’t listed with search engines and directories? Your visitors have to be able to find your website, or they will never have the opportunity to read your articles or make a purchase.

Make sure that you are listed with every search engine, directory, and classified ads sites as possible. You should do this frequently to make sure that your listing is current and updated. Services like DriveMeHigh.com can ensure that your listing appears as many times as possible.