Web site Promotion | Website Development

Promote Your Site Offline With Promotional Items

Promote your site offline with Promotional Items

Promotional Items, also known as Advertising Specialties, are the giveaway items businesses use to promote their company. Although many are given away, many can also be sold at either a break even point for the business, or maybe even a profit. Look at the number of shirts the next time you go to the mall. How many Nike, Coke, Budweiser or other company names do you see people wearing? Those companies have the brand name recognition that makes people want to pay to wear a shirt with the company's name on it.

Almost every Advertising Specialty made today has a website name imprinted on it somewhere. It has become a very cost effective way to promote your website offline. Take a look at the pens you come in contact with from now on. I'll bet you will see a website address on most of them. Although pens are probably the most popular Promotional Item, you can imprint your website address on 1000's of items. Anything that will be kept on or near a desk has great potential to advertise your website. The closer you can get your item to a computer the better.

The reason you want your imprinted item near a computer should be obvious, you want them thinking of your website when they are at a computer. That's why restaurants that deliver send you refrigerator magnets in the mail. They want you to call them when you can't find anything to make, or when you just don't feel like making anything. Oil change companies put static cling stickers in your car to remind you of oil changes. Car dealers make sure the keys they give you come with a keychain with their name on it.

Computer monitor calendars are probably the best item to promote your business near a computer. They are very inexpensive and are kept right near the computer screen. With the new ability to start them with July, you are almost guaranteed to have your website address in front of your potential customers for almost a year. Also, since they stick to the monitor they are less likely to be borrowed and never returned like a pen.

USB memory devices, mouse pads, computer monitor clips, CD holders and other computer related items are also good choices to promote your website address. Even a simple coffee cup that is turned into a pen holder, or maybe a candy dish, will keep your website address in front of your potential customers.