Web site Promotion | Website Development

Website Promotion Via Proper Article Marketing

Website promotion can get a lot of benefit from article marketing. Writing an article and submitting it to article directories is a vehicle for website promotion if done properly. Article submission is a tactic which requires delicate care and perseverance.

What's in Article Marketing for Website Promotion?

Whatever your website is about, you always have a lot to say about your field of work (knowledge), your service or your product. You can write your idea down and upload it to your website to add to your audience's information. But, to let more people read what you've got to say, you can use article marketing for your website promotion.

After you add a new article to your website, you can submit it to article directories to attract more site visitors. Article Directories are good sources for article writers, marketers, seekers, etc.

Search engines visit such sites frequently as they know these sites update their pages very often. So their pages, including yours, will be indexed pretty soon and ranked relatively highly in search engines. You also take the benefits due to the link to your website.

Getting Ready for Article Submission

There are lots of such directories on the internet. You should choose only the ones that are highly visited and referred by the people interested in your topic. A few high quality sites are better than huge number of inappropriate ones. Naturally, the webpages of such sites get high search engine ranking for their keywords.

Register at each of them and complete your profile for future submissions. Article writing and also article marketing take some time, but they will prove very useful in short term. You won't regret the time you're going to spend on website promotion using this method.

For every article, you have to have the following before submission:

* A well-optimized article,

* An article summary,

* A well-optimized title,

* Your keywords, keyphrases,

* An author's biography with 2-3 linked keywords in them back to your site,

* And so on.

Find the appropriate category where your topic belongs to for better website promotion. Then, fill in the article submission form with the above information.

If you plan for a successful website promotion, you should consider the quality planning for each of the items above. Otherwise, you've gone through lots of trouble without achieving any results in vain.

Role of Article Directories in Website Promotion

When you send your article to a group of article directories, a human editor checks your content to make sure it's in accordance with their terms and conditions of article submission. After it's approved, your article will go online bearing your name and author's biography.

Then, they may or may not inform you of your artilce's inclusion in their directory. Together with such article publishing, you'll get lots of benefits which help you remarkably promote your website.

Article directories send you traffic, promote you as an expert, introduce your website as a credible source of information, etc. When you use them properly and get full benefit of submitting articles to them, your organic search results will increase. This helps you with your internet marketing campaign.

Advantages of Article Submission in Promoting Your Website

1. It provides you with permanent sources of gaining more visitors, because they will stay there for the years to come. So, a constant influx of traffic is formed with each article to your site.

2. It creates a free source of traffic for you as article marketing won't cost you anything. Submission to these directories is often free and they get their revenues from other sources.

3. It builds trust and credibility among your audience assuring them that you are knowledgeable in your own expertise.

4. The submitted pages at article directories could get some high ranking in search engine result pages. As your article there bears links to your webpages, this will help your website's ranking too.

5. It enhances your keyword campaign by getting ranked high for the keyword in its title tag, file name, author's anchored links, etc.

6. It improves your link popularity due to the well-planned anchored text links you've made for each article.

7. Other people, who are looking for high quality content, will find your articles and publish them on their websites using the links you've provided at the time of article submission. They, too, promote your website.

8. Article marketing helps you pre-sell your products or services. Every article could be another step toward making them aware of how your service or product can solve their problem or make their life, business, etc better and more successful.

Time Duration for Such Website Promotion

Article marketing is highly recommended by internet marketers for the reasons above. This method won't take so much time to bear fruits for your website promotion campaign, but don't expect immediate results and huge number of visitors in a short period of time.

If you maintain submitting your articles to those directories, in mid-term, you will see pleasant results. In the long run, due to the number of articles, your site visitors will mount up to very good numbers. A website promoted with article marketing and reached to the top of the search engine result pages will stay there for quite some time without constant payment for continuous advertising.