Web site Promotion | Website Development

Ezine Advertising - Advertising the Easy Way in Ezines

Ezines are the newsletter of the new millennium. Traditional paper letters are falling by the wayside as advertisers find that people are not only interested in their newsletter, they are willing to pay money to receive it in their inbox on a weekly, bi-weekly or monthly basis. Given their popularity and the fact that there is a customer base eager to get the information they include, ezines are a perfect way to advertise your product or service.

The first step is to find an ezine with content that interests your customer base, or is targeted to a demographic that is similar to your prospect. Once you have narrowed down the topic and customer base, finding ezines is as simple as using an Internet search engine. Input the subject matter you are looking for then start to contact the business of each potential ezine advertising source.

Advertising in ezines can take the form of a classified ad or a column ad. Classified ads will list your business or product in a format similar to newspaper want ads. This type of advertising is generally less expensive because you are not offered exclusivity. A column ad will allow you to feature your product or service in a more limited type of setting. By considering the message you want to send and the size of your budget, you will have a better idea of which form of advertising is best for you.

Ezine advertising is an excellent way to showcase your product or service in a location that targets prospects who will have a greater propensity to visit your website. Take some time to consider if this form of advertising will work for you.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘