Web site Promotion | Website Development

Top 10 Reasons to Write and Submit Articles

As a website designer, developer and marketer, I get many requests for low-cost web site promotion techniques. Promoting a web site by writing and submitting articles is my number 1 answer. Here's why:

* 1. It's FREE! All it takes is your time to write the articles, and once you get accounts set up at the popular article directories, it only takes a few clicks to submit an article.

* 2. Writing articles is fairly painless. HOW to write articles is beyond the scope of this article, but just one hint: take the next conversation you have with a customer, make notes after you talk, and turn it into an article.

* 3. You will instantly gain incoming links to your web site from a relevant source. An article on Dog Care with a link to a web site on dogs and dog care is highly regarded by the search engines.

* 4. Giving your opinion and views, especially when backed up by facts and figures sets you up as an expert in your field.

* 5. Each article you write and submit should also be listed on your web site, giving you fresh quality content.

* 6. By creating, posting and submitting a podcast of the article, you can get your influence out to a broader market segment. You can use the content in an article to create email newsletters too, where appropriate.

* 7. Your articles in article directories has quite a long shelf life. Directories, good ones, will be around for a while with every articles they've ever posted. Your two-year-old article on housebreaking a puppy will still be driving traffic to your web site today.

* 8. Articles actually allow others to promote you and your web site by using your article, including the link to you, on their web site, blog, ezine or newsletter. Comments and discussion of your article, ideas and opinions will further your exposure.

* 9. It gives you or your business a "personality", by showing a little of yourself in each article you write. People will get to know you through your writing. Any relationship you can build with an online customer or client is a qualified, targeted lead.

* 10. It's FREE! How many times does it need to be said? You may not have an English degree, but you don't have a massive marketing budget either. Writing and submitting articles is a technique anyone can use to get free promotion.