Web site Promotion | Website Development

How To Write Headlines That Will Grab Readers By The Throat And Force Them To Read Your Article

If you're promoting your website with article submissions, your article is more than likely one out of dozens that the article directory has available. When webmasters come looking for new content on their website, you need to be sure that yours is the one that jumps out at them from the list.

A good headline is the way to do that.

Your headline needs to be a mini sales pitch for the rest of the article. It shouldn't be some bland combination of words that are somehow related to the subject of your article - make it crackle so it stops people in their tracks and makes them want to read on.

Let's go through a simple example to see how it's done...

We'll start with the following headline:

"Writing Good Headlines"

Not that exciting, is it? Sure, it probably conveys the general subject of the article but it's not gripping enough to get many readers.

Let's take it a step further:

"How To Write Good Headlines"

"How to" is always a good way to start a headline. You're telling the reader that they will learn how to do something. In other words, there's value in it if they read on (assuming of course that you deliver on your promise).

Better, but still not good enough to really stand out from the crowd. So we'll take it up another notch:

"How To Write Attention Grabbing Headlines"

Okay, now we're getting somewhere. You want to include "action" words in your headline that can help to generate excitement. When they read your article, they're not just going to learn how to write headlines - they're going to learn how to write "attention grabbing" headlines.

That sounds more exciting, doesn't it?

Still not quite enough action for my taste, though. So what's another way of saying you're going to get someone's attention? How about grabbing them by the throat - that makes it clear that you mean business.

So our headline now becomes:

"How To Write Headlines That Will Grab Readers By The Throat"

Okay, now we're talking action - you'll be grabbing people by the throat. That's pretty physical action, isn't it?

Finally, you want to tell people what's in it for them if they read your article. In our example's case, it will force them to read your article:

"How To Write Headlines That Will Grab Readers By The Throat And Force Them To Read Your Article"

So here's our formula in a nutshell:

1. Tell your reader what they'll learn by reading your article
2. Include action words to generate more excitement
3. Give them a physical sense of action
4. Tell the reader what's in it for them

If you follow these steps, you'll have more people reading your articles - and visiting your website to read more - before you know it.