Web site Promotion | Website Development

7 Ways To Promote New Content On Your Website

Welcome to the never-ending world of website promotion. Never ending? Well, not only must you promote your site when you first create it, but then you must find ways to continue to promote it. And you must find ways to promote the site's new content too. This article covers seven ways you can promote this new site content. It assumes that you understand the basics of website promotion.

It also assumes that you have already done the following to promote your new content:

* Linked to the new content from your home page, site map, newsletter confirmation page, newsletter welcome message etc. * Created (and used) a new email signature file * Written a press release.

You have? Okay, let's begin.

1) Tell Your E-Mail Subscribers

Tell the subscribers (or customers) on your mailing list about your new site content. This is an easy first step to take to promote a site redesign (or to promote new pages on your site).

Your mailing list is your best opportunity to really go into detail about the new content, especially if this new content benefits your subscribers. (It should, by the way.) If you have built a good relationship with your subscribers they might even tell you how good (or bad) the new content is. Always respond positively to this feedback.

2) Tell Your Friends, Family... Anyone

Tell friends, family and others who are in your address book. Make your email personal, and friendly, and just talk about how the new site content now benefits or involves them.

3) Tell The Newsgroups/Forums

Tell the newsgroups and online forums about your new content.

This strategy works best if you are a regular contributor to the forum or newsgroup, and if you refer to the content as part of the forum post (rather than just in the signature file). However, as long as you demonstrate your expertise with your forum contributions, and the new content is relevant, you should get visitors curious to find out more.

Again, if you focus on benefits you have a much better chance of people visiting your site.

4) Tell The Social Networks

The major search engines will find your new content as long as you link to it via your site map, and you link to this site map from your home page. Do that, then ignore the search engines.

Instead, focus on building buzz at the so-called social networking sites like digg.com, del.icio.us and Myspace.

You can encourage social bookmarking by adding appropriate bookmarking links on your site. (You'll find such 'add to del.icio.us' buttons etc. on various blogs or websites or by visiting http://www.AddThis.com .)

However, if your content is outrageous or funny or particularly informative then, chances are, your new content will find its way onto these high-traffic websites anyway. It doesn't harm to encourage this process, though.

5) Find Other Promotion Sources

Social networking sites are not the only way to promote your site.

For example, webmaster resource sites, freebie sites, and even Britney Spears and Harry Potter fanclub sites may all quite like to know about your new site content, if relevant. Whatever your site is about, there's a site resource dedicated to it.

Use your imagination, and do a search on Google.

6) Write An Article

Writing articles is a proven method of promoting new content. And there are so many sites willing to accept well-written articles.

You don't think you know how to write an article? Just write about what you know or do. It isn't that difficult, and writing articles can generate lots of website traffic. To learn more, either do a search for "how to write an article" at Google or at EzineArticles.com .

7) Don't Forget Pay-Per-Click Search Engines

Using pay-per-click (PPC) search engines is an ideal way to promote new site content.

You can either add more keywords to a current PPC campaign, driving visitors to your new pages, or you can start a new PPC campaign.

Either way, you should have traffic visiting your new content in a matter of days (or immediately, if you use Google AdWords).

These are the most popular pay-per-click search engines:
- Google Adwords
- Yahoo! Search Marketing (formerly Overture)
- MSN Adcenter


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That's it, seven ways to promote new content on your website.

As I say, website promotion is never-ending; there are always more ways of promoting your site's new content. Just make sure you do something to get people to visit your new web pages, eh!