Web site Promotion | Website Development

Who Else Wants to Boost the Profits of Their Internet Marketing Efforts?

Try advertising your website in newspapers. I know, it's not very sexy. It's so 'last century.' But guess what? It also works. If you're only marketing your internet business online, you are missing out on a lot of your potential customers. Do you want more customers and more profits?

And lets face it, internet marketing is getting more and more expensive. Getting top search engine results is getting to be almost impossible for most keyword phrases. Google AdWords is so competitive now that most people can't turn a profit. If you want to not only survive but thrive you really need to consider some offline advertising for your online business.

When you begin marketing offline, it's extremely important that you track and monitor your results like you do with your online marketing. You do track your online marketing efforts, don't you?

This is a vital point when it comes to spreading your advertising reach to more newspapers at more cost because with all the of buzz going on around you with all of the new ads, it’s easy to neglect tracking and analyzing your results.

If you fail to keep track of your response rates you can lose your success as quick as you gained it. It may seem like no big deal at first, when you're just testing one newspaper. But if you don't track your results and you roll your campaign out to more and more newspapers (and possibly magazines) you won't know where your successes or your failures are coming from.

Doesn’t it make sense that you invest the time checking on your results now that you have enough success to start spreading your advertising everywhere? This is the deciding factor between success and failure. The person who continually monitors everything they are doing and keeps close track of every advertising dollar is the person who sees their business explode. Internet marketing is nothing more than direct mail in a different medium. Direct mail marketers track everything about their advertising. It's the key to their success.

Make sure you understand this because if you keep tabs on what’s going on in your advertising efforts your business will grow at astronomical rates. Think about it, your going from just a few papers to dozens and eventually hundreds which will multiply your income by dozens or hundreds of times! Or, it could result in big losses. Or maybe a few of the newspapers bring in 90% of your profits. If you don't track, you won't know.

Here’s a quick and efficient system for taking your advertising across more newspapers:

1) Setup a separate domain for each ad, a separate tracking link for each ad and a separate mailing list for each ad. Look, a domain name is only going to cost you about $9 a year. It's worth the effort and expense to use a separate one for each newspaper. Your autoresponder makes it easy to place a tracking code in each sign up form so you can see where the signups come from.

3) Closely monitor and analyze the results of the ads that you’ve placed while making sure to give the ad 14 days after it stops running before you calculate your profits. Make sure to keep close tabs on your current successful ads to make sure that they are still pulling a profitable response.

4) Analyze your results. If you've turned a profit, advertise again. If not, consider changing the headline of your ad and then advertise again. Compare these results to your previous ad. Being successful in internet marketing and direct marketing is all about testing, analyzing, and split testing, to constantly improve your results and squeeze every last drop of profit out of a campaign and your marketing funnel.

5) Start back at step 1 with another newspaper. You can run an ad in another newspaper with profits from your first campaign.

By following this offline marketing system, you can roll your marketing efforts out to more and more newspapers across the country at minimal risk, all the while growing your business and your profits.

This system is simple but important because if you get lazy and stop tracking, testing or analyzing profits, you could be in big trouble. Never stop testing, tracking and trying to improve your marketing efforts and conversion ratio. Remember, if you can go from a 1% conversion to a 2% conversion, you've doubled your profits. And if you can roll out to other newspapers to double the number of prospects, you've quadrupled your profits!

Now get out there and start growing your online business with offline advertising.