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Ethical Online Marketing: What Goes Around Comes Around

In order to have event the faintest chance at successfully selling a product to customers online, you have more than just a great product. You must also have a well-targeted advertising campaign along with a powerful sales copy that will capture and maintain customers’ attention.

You will certainly want to highlight every single benefit that your product has to offer, especially one’s that set you apart from your competition. What you do not want to do, is mislead your customers into thinking that they are getting something that they are not!

Many advertisers do more than merely push the envelope when it comes to the messages they convey in their sales letter. They use bold words and phrases that are well- known for their ability to stimulate emotions, such as, “100% risk free”, “limited time only”, “turn-key-system” and “Everything you will ever need to succeed”. They then show pictures of big houses and fancy cars with a few “testimonials” of others who have succeeded with their program when even they themselves are novice marketers.

It is important to remember that it takes about 100 good deeds to make up for 1 bad one, and even though you might persuade some customers to buy simply by writing a great sales copy, you will end up loosing BIG in the long run if you leave your customer’s feeling taken advantage of!

Here's a story that really happened:

One evening, a fellow marketer told me to check out his newest sales letter for his new product. He was selling an eBook on earning revenue with contextual advertisement. I logged on to his website and was drawn right into his sales copy! The ultra-hyped sales letter and pictures dove right into my emotions and promised me that everything I have ever wanted could be obtained just by purchasing the eBook and implementing the strategy. The sales letter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious mansions and private yachts.

I thought the sales letter was wonderful; the only problem was that I knew this particular marketer personally. He was actually an 18 year old high school graduate looking for a few quick bucks by selling an eBook which was constructed with bits and pieces of information he had collected from various sources from the Internet. My emergency alarm immediately kicked in and I can just imagine how many naïve newbie’s were being fooled by the deceptive sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off your hard-earned money. Hence, remember that the usual advice for consumers still applies online: use your common sense. If something sounds too good to be true, it probably is too good to be true.

Remember, when you intend to purchase something from the Internet, try doing a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, email the merchant regarding it and observe the attitude with which he/she replies. Look for products which are backed by a 100% satisfaction guarantee, and promise a 30-60 day refund. Most reputable products that have been around for a while will undoubtedly have some reviews posted out there as well. Try doing a search for “XXX product reviews” and see what other’s are really saying about the product.